Get ready for an unforgettable summer of music as the biggest names in pop return to stages across the UK & Ireland. Whether you’re front row screaming every lyric or home before the encore, Holiday Inn Express is your perfect concert companion.
Stay Your Way: Fresh or Fried?
For a limited time only, guests staying at participating Holiday Inn Express hotels during the Summer of Pop can enjoy our exclusive Fresh or Fried packages, designed to suit your pre- and post-concert vibe, whatever that may be.
- Feeling Fresh? You’re up early, ready to seize the day and maybe squeeze in a morning run before you head home. Your Fresh package includes energising goodies to keep you going.
- Feeling Fried? You gave it your all last night and now it's time to recharge. Your Fried package is all about comfort, recovery, and easing into the morning.
Just let our friendly team at reception at participating hotels know your vibe — Fresh or Fried — and we’ll take care of the rest*.
Not Heading Out?
No worries — music lovers staying home can still get in on the fun. A limited number of Fresh or Fried packages will be available online through hiexfreshfried.com so you can enjoy a taste of the live gig experience wherever you are.
Book Your Stay
Whether you're heading to the venue or streaming from your hotel room, make it a summer to remember with all the essentials, including blackout curtains, comfortable beds, power showers, and a free hot breakfast for the best start to your day with Holiday Inn Express.
Participating hotels
Holiday Inn Express “Fresh or Fried” terms and conditions
The Holiday Inn Express Fresh or Fried Offer (the “Offer”) consists of limited edition packages available while supplies last. It is redeemable by hotel guests and online at hiexfreshfried.com from 24 July to 24 September 2025.
For hotel guests staying between 24 July and 24 September 2025 (the “Stay Dates”), packages can be redeemed at the front desk of participating Holiday Inn Express properties in the UK and Ireland while supplies last. A full list of participating properties is available here. Limit one package (“Fresh” or “Fried”) per customer. This Offer cannot be combined with other offers or discounts on bookings from Holiday Inn Express and IHG Hotels & Resorts.
For the general public, the Offer is available online from 24 July to 24 September 2025 by completing the form here: hiexfreshfried.com. Packages are limited to one per customer and available while supplies last.
IHG and Holiday Inn Express reserve the right to withdraw, suspend or modify this Offer or amend these terms and conditions without prior notice at any time with or without notice and without any liability. To the extent permitted by applicable law, IHG and Holiday Inn Express reserve the right of final interpretation of this Offer.
Products / brands contained within the Fresh and Fried packages have not endorsed this campaign. Packages intended for individuals 18 years of age or older. Please read and follow all safety information, labels, and usage instructions before using any product. Holiday Inn Express accepts no responsibility for misuse or adverse reactions.
©2025 IHG Hotels Limited, Windsor One, Arthur Road, Windsor, Berkshire, SL4 1RS, UK. All rights reserved. Most hotels are independently owned and/or operated.